I start with who's watching.
I am a producer from Los Angeles who has spent about a decade making things people chose to watch: food shows on YouTube, town halls on PBS, rallies for two presidential campaigns, and brand work that picked up some Cannes Lions along the way. Now I build YouTube channels for brands, nonprofits, and people who are their own brand.
How I got here
Hillary for America
I produced live events for the campaign, some of them for crowds of more than 60,000, including the final rally on Independence Mall the night before the election. Both Obamas, both Clintons, Springsteen, and Bon Jovi on one stage.
them., Condé Nast
Condé Nast's first LGBTQ+ brand, launched from scratch. I worked on its first video franchises, from set design to shoots to delivery, including Drag Me and the Former Bullies conversation.
Take on America, OZY for PBS
A town hall series that put 100 people from one community in a room and let them argue. Four cities (San Francisco, New York, Baltimore, Nashville), guests like Olivia Munn, Vanessa Carlton, and Eddie Huang, and a national broadcast on PBS.
Bon Appétit, Epicurious, Basically
The food years. I produced Gourmet Makes, It's Alive, Back-to-Back Chef, Making Perfect, and On the Line for Bon Appétit, and 4 Levels, Pro Chef vs. Home Cook, Price Points, and Method Mastery for Epicurious. I ran a lot of those shoots as the only producer on set, managed two other producers, and kept adjusting the formats to whatever the retention data said.
Biden for President
I produced the launch rally in Philadelphia, and then COVID shut everything down. The rest of the cycle was town halls, surrogate panels, and voter programming produced as livestreams.
Townhouse at Grey NY
Fancy Like for Applebee's, the Saucy Gloss collaboration with Winky Lux, Coca-Cola's holiday films for Prime Video, and The Most Beautiful Sound for ASCO. Between them: Cannes Lions, Clios, an Effie, and four London International Awards.
Nasty Pig
A Pride campaign and a pop-up inside Nordstrom in New York that did $1.5M in sales on its first day.
BIGO Live
A live-streaming app with more than 400 million users, where the audience pays in real time and leaves the second it gets bored. I programmed about seven initiatives a quarter across regions and led a creative team in Mexico City. Most Talented and LA Pride came out of this stretch.
Reach Agency
YouTube strategy for St. Jude and ALSAC, building a new channel around the people it is for.
Recognition
Being Alive LA
I am vice president of the board at Being Alive, an HIV/AIDS service nonprofit in Los Angeles, where I lead marketing, communications, and donor growth.
CinePride
I founded the CinePride Film Festival.
Pace University
B.S. in Arts and Entertainment Management.