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Coca-Cola, Christmas Always Finds Its Way
Coca-Cola made a holiday anthology and put it on Prime Video in 148 countries.
Three short films, made with Imagine Entertainment and released in 14 languages. It was Coke's first global holiday film series.
Watch on YouTubeRole
Integrated Producer
Agency
Townhouse at Grey NY (WPP)
Partners
Imagine Entertainment; Amazon Prime Video
Recognition
Clio Silver, branded entertainment
Who was watching
People who already put on a holiday movie every December. The idea was to be one of those movies, rather than the ad that runs before it.
What we made for them
A three-part anthology series, developed and produced with Imagine Entertainment and distributed through Amazon Prime Video in 148 countries and 14 languages. I produced it from the agency side at Grey.
What they did
It contributed to a 0.6% lift in Coca-Cola's global volume sales, which at Coke's size is a lot of soda, and it won a Clio Silver for branded entertainment.
148
countries
14
languages
3
short films
0.6%
global volume sales lift
If you have a channel nobody is watching yet, I would like to hear about it.