The audience voted with gifts for two hours. They sent two million dollars.
Most Talented was BIGO Live's global creator competition. The finale was in Los Angeles, and the scoreboard was whatever the fans did next.
Who was watching
Fans who put money behind the creators they like. On BIGO, a gift is a payment, a vote, and a public show of loyalty all at once, and everyone can see who sent it.
What we made for them
A finale in Los Angeles with the top creators from six continents and a judging panel of Perez Hilton, Aubrey O'Day, and Lyrica Anderson. Everything on stage had to work on a phone screen, because that's where most of the audience was.
What they did
They voted, a lot. The finale brought in two million dollars in a single two-hour livestream, all of it from real-time gifting and in-app voting.
From the finale
LA Pride
In 2024 we partnered with iHeartMedia on an in-person day at LA Pride for queer creators, and Frankie Grande came along. The party was fun. The number I cared about was how many new people were still on the app a month later.
If you have a channel nobody is watching yet, I would like to hear about it.