← All work
Biden for President, 2019–2020
We launched with 6,000 people in Philadelphia. Ten months later, nobody was allowed in the room.
A campaign built on rallies and field events had to move online in the middle of a pandemic, without losing the people it had already found.
Role
Producer
Campaign
Biden for President
Audience
Voters who couldn't gather
Platform
Broadcast, digital, social
Who was watching
Voters who would normally show up in a high school gym. In 2020 they were at home on a phone, with a lot of other things competing for the screen.
What we made for them
I produced the launch rally in Philadelphia for more than 6,000 people. When COVID shut down gatherings, the same job moved online: town halls, surrogate panels, and voter programming, all produced as livestreams.
What they did
They kept showing up, just on a different screen. The campaign held onto its reach and its message through the switch, in a year when nothing else held still.
6,000+
at the Philadelphia launch rally
Mar 2020
when the rallies stopped and the livestreams started
Before and after
If you have a channel nobody is watching yet, I would like to hear about it.