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Hillary for America, November 7, 2016
The night before the election, 33,000 people filled Independence Mall. Both Obamas were on stage, and so was Bruce Springsteen.
Hillary Clinton's final rally of the 2016 campaign, in Philadelphia, with Independence Hall lit up behind the crowd.
Role
Producer
Campaign
Hillary for America
Location
Independence Mall, Philadelphia
Coverage
Broadcast, digital, social, print, radio
Who was watching
Two audiences at once: the 33,000 people standing on the Mall, and the much bigger one watching from home the night before they voted.
What we made for them
A closing rally with President Barack Obama, First Lady Michelle Obama, President Bill Clinton, Chelsea Clinton, Bruce Springsteen, and Jon Bon Jovi, all on one stage in front of Independence Hall. Getting that many schedules into one evening was its own small campaign.
What they did
More than 33,000 people came, and the rally ran across national coverage that night and into Election Day morning.
33,000+
people on Independence Mall
6
headliners, including both Obamas
That night
If you have a channel nobody is watching yet, I would like to hear about it.