A fire-forward food series that brought wood-smoked storytelling to Bon Appétit’s culinary stage.

Branded Video Producer
Elevate Traeger’s brand by integrating it into Bon Appétit’s editorial voice and audience ecosystem.
Produced a series of recipe-driven videos showcasing Traeger grills in action, blending storytelling with outdoor cooking expertise.
Engaged Bon Appétit’s audience of 45M monthly viewers, positioning Traeger at the intersection of craft cooking and culinary content.
Digital, Social, YouTube, Branded Editorial Video