Them.

A historic brand launch that redefined digital media through queer storytelling and cultural leadership.

  • Producer

  • Help launch and scale them., Condé Nast’s first LGBTQ+ and fully digital brand.

  • Produced video content and built visual identity frameworks that resonated with queer audiences, helping shape the editorial and brand tone during launch.

  • Catalyzed Condé Nast’s broader digital transformation, inspiring legacy brands like Teen Vogue, Allure, and Glamourto adopt digital-first models.

  • Digital, Social, Editorial Video