MICROSOFT LUMIA PINK 900
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Social Campaign Producer
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Launch the Microsoft Lumia Pink 900 and drive national awareness through lifestyle, celebrity, and fashion channels.
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Produced press, influencer, and on-site activations in Los Angeles, Dallas, and Denver, leveraging partnerships with Nicki Minaj, AMA, Duality Cosmetics, and Glam Squad to target beauty-driven audiences.
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Achieved 850M+ combined impressions across social media, blog coverage, and digital content.
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Digital, Social, Experiential
A bold beauty-tech crossover that brought Nicki Minaj and Lumia to the pop culture main stage.
MICROSOFT LUMIA PINK 900
While at The Social Intelligence Agency, I produced and amplified the launch of the Microsoft Lumia Pink 900, aligning the campaign with pop culture and lifestyle audiences to drive national awareness and in-store traffic for AT&T. My responsibilities included drafting press materials tied to the campaign’s partnership with Nicki Minaj and the American Music Awards, coordinating experiential activations in Los Angeles, Dallas, and Denver, and managing influencer engagement that produced real-time content across platforms. I also helped secure partnerships with Duality Cosmeticsand Glam Squad, enhancing the campaign’s beauty-driven narrative and on-site experiences. The campaign was featured in top-tier outlets including People StyleWatch, Refinery29, Glamour, and Seventeen.