The Most Beautiful SOund
A powerful campaign that turned the sound of cancer dying into a global symbol of hope.
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Integrated Producer
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Create an emotionally resonant campaign that redefined how patients and professionals connect to the cancer treatment journey.
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Partnered with Harvard and Mass General researchers to isolate the sound of cancer cell death and deliver it through immersive, experiential content.
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Received support from 50K+ oncologists, over 250K organic impressions, and won a Gold Cannes Lion and Gold Clio Health Award.
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Digital, Experiential, Broadcast Video
Coca-Cola’s first global holiday film series that merged streaming, storytelling, and seasonal magic.
Christmas Always Finds Its Way
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Integrated Producer
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Reimagine Coca-Cola’s holiday presence through a long-form, narrative-driven global campaign.
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Developed and produced a three-part anthology series in partnership with Imagine Entertainment, distributed across 148 countries and 14 languages via Amazon Prime Video.
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Contributed to a 0.6% global volume sales increase and earned a Clio Silver Award for branded entertainment.
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Streaming, Digital, Global Campaign
Condé Nast Digitization
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Producer
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Help launch and scale them., Condé Nast’s first LGBTQ+ and fully digital brand.
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Produced video content and built visual identity frameworks that resonated with queer audiences, helping shape the editorial and brand tone during launch.
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Catalyzed Condé Nast’s broader digital transformation, inspiring legacy brands like Teen Vogue, Allure, and Glamour to adopt digital-first models.
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Digital, Social, Editorial Video
A historic brand launch that redefined digital media through queer storytelling and cultural leadership.
Saucy Gloss
A viral beauty-meets-wings collab that rebranded Applebee’s as the sauciest date-night spot on the internet.
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Integrated Producer
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Reposition Applebee’s as a playful, date-night destination through an unexpected beauty-meets-food collaboration.
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Partnered with Winky Lux to develop wing sauce-inspired lip glosses, launched with a music video directed by Hannah Lux Davis featuring real singles and social handles.
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Campaign went viral, generated over 1.1 billion global impressions, and earned a Bronze Cannes Lion, plus shortlist honors from The One Show and PRWeek US/Global.
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Social, Digital Video, Influencer, Music Video
Biden for President
Led a historic digital transformation of presidential campaigning during COVID-19.
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Producer
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Transition a national presidential campaign from in-person rallies to fully remote operations amid the pandemic.
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Produced the launch rally in Philadelphia for 6,000+ attendees, then pivoted to manage over 130 live streamed events, including town halls, surrogate panels, and voter engagement programming.
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Successfully executed a pandemic-era shift to digital campaigning, preserving reach, message control, and audience engagement nationwide.
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Broadcast, Digital, Social, Print