A bold IRL activation that turned Pride into long-term platform growth for queer creators.

Lead Producer, North America LGBTQ+ Program Manager
Celebrate LGBTQ+ creators while driving new user acquisition and community retention during Pride 2024.
Partnered with iHeartMedia and LA Pride to produce a high-impact in-person event featuring appearances from figures like Frankie Grande.
Achieved a 12% month-over-month boost in LGBTQ+ user acquisition and sustained a 68% 30-day retention ratepost-event.
Experiential Activation, Social, Digital Community Engagement

A global creator competition that turned engagement into entertainment — and revenue.

Lead Producer, Global Programming Manager
Elevate creator talent and drive platform engagement through a globally streamed interactive competition.
Produced a high-stakes finale in Los Angeles featuring top creators from six continents and a celebrity judging panel including Perez Hilton, Aubrey O'Day, and Lyrica Anderson.
Generated $2 million in revenue during a single two-hour livestream, showcasing BIGO Live’s monetization model through real-time gifting and in-app voting.
Livestream, In-App Broadcast, Social