A powerful campaign that turned the sound of cancer dying into a global symbol of hope.

Integrated Producer
Create an emotionally resonant campaign that redefined how patients and professionals connect to the cancer treatment journey.
Partnered with Harvard and Mass General researchers to isolate the sound of cancer cell death and deliver it through immersive, experiential content.
Received support from 50K+ oncologists, over 250K organic impressions, and won a Gold Cannes Lion and Gold Clio Health Award.
Digital, Experiential, Broadcast Video