The Most Beautiful SOund
A powerful campaign that turned the sound of cancer dying into a global symbol of hope.
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Integrated Producer
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Create an emotionally resonant campaign that redefined how patients and professionals connect to the cancer treatment journey.
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Partnered with Harvard and Mass General researchers to isolate the sound of cancer cell death and deliver it through immersive, experiential content.
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Received support from 50K+ oncologists, over 250K organic impressions, and won a Gold Cannes Lion and Gold Clio Health Award.
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Digital, Experiential, Broadcast Video