The Most Beautiful SOund

Gold Cannes Lion Logo

A powerful campaign that turned the sound of cancer dying into a global symbol of hope.

Gold Clio Award Logo
  • Integrated Producer

  • Create an emotionally resonant campaign that redefined how patients and professionals connect to the cancer treatment journey.

  • Partnered with Harvard and Mass General researchers to isolate the sound of cancer cell death and deliver it through immersive, experiential content.

  • Received support from 50K+ oncologists, over 250K organic impressions, and won a Gold Cannes Lion and Gold Clio Health Award.

  • Digital, Experiential, Broadcast Video