Saucy Gloss

  • Integrated Producer at Townhouse (Grey NY - WPP)

  • Reposition Applebee’s as a playful, date-night destination through an unexpected beauty-meets-food collaboration.

  • Partnered with Winky Lux to develop wing sauce-inspired lip glosses, launched with a music video directed by Hannah Lux Davis featuring real singles and social handles.

  • Campaign went viral, generated over 1.1 billion global impressions, and earned a Bronze Cannes Lion, plus shortlist honors from The One Show and PRWeek US/Global.

  • Social, Digital Video, Influencer, Music Video

A viral beauty-meets-wings collab that rebranded Applebee’s as the sauciest date-night spot on the internet.

Bronze Cannes Lion

Fancy Like Applebee’s

A viral chart-topper turned cultural reset that helped redefine Applebee’s for a new generation.

Gold Cannes Lion
Grand Effie

  • Integrated Producer

  • Reignite brand love for Applebee’s through a music-led, social-first campaign tied to pop culture.

  • Leveraged Walker Hayes’ “Fancy Like” and its viral TikTok dance to develop a cross-platform brand integration and case study strategy.

  • Drove 4.3B earned media impressions, a 355% lift in social reach, and earned both a Gold Cannes Lion and the Grand Effie Award.

  • Broadcast, Social, Digital Case Study, TikTok Integration